The Houston Canoe Club
is a Paddle America Club
Link to ACA
1) Synergize the Facebook page by linking to/from it via our webpage, our newsletter, and our forum posts. Would you believe I didn't even know it existed until a few days ago? What does that say about the billion FB Users who cannot click through to membership? I joined it.
2) Synergize a Meetup in parallel, adding it to our other online resources and linking to/from it. Meetup.com is powerful and cheap, with millions of worldwide members in thousands of local groups, each dedicated to a different interest. One of the groups has 1800+ members that ought rightly to be ours: